At LinkHelpers Scottsdale Web Designer, we ensure that your website can be readily accessed via any tool that your customers are using. It’s far more efficient and cost effective to develop these ideas during the design phase of your website, and there are a number of approaches that fall under the category of digital marketing. If you sell a product that people are more likely to search for via Google, then it makes sense to concentrate on SEO. However, if your product is unknown, you may be better off with an ad campaign on Facebook. Either way, the goal is to drive quality traffic to your website.